Price: ££££

It felt like at one point in the mid-90s, CK pants where the only thing to be found under men’s clothes. Calvin Klein, which began in 1968 in current York, is synonymous with understated sophistication, classic design and high quality.

The underwear range is still a mainstay in many drawers, and you can shop anything from trunks, briefs and boxers in CK’s Essential collection. If you’re after a burst of colour, try the ‘reimagined heritage’ study in block colour or patterned designs with the iconic branding on the waistband to peep above your beltline for all to see.

Cotton stretch and CK ONE COTTON materials offer just the factual level of stretch and breathability. Shawn Mendes, impress Wahlberg, Justin Bieber and Jung Kook gain all sported classic CK undies.

Price: ££££

Another colossus in men’s underwear is Italian fashion house Armani. Known for creating apparel with classic aesthetics and a luxurious appeal to high society, their underwear is also brimming with style.

The collection features a wide range of pieces including jockstraps, stretch boxers, boxer briefs and regular briefs that gain been designed with the finest attention to detail you’d expect from Armani. Comfort, function and that timeless style is promised. Stretch cotton, modal and organic cotton provide the soft and comfortable fabric options in an array of styles and block colours; and let’s not forget the distinctive logo adorned across each waistband.

They’ve got David Beckham’s seal of approval, so if they’re marvelous enough for worn Golden Balls…

Price: £££

Purveyors of denim, Italian brand Diesel originate from humble beginnings with founder Renzo Rosso making low-riding, bell-bottomed jeans to sell to his friends on his mum’s sewing gadget.

Today, along with jeans, jackets, trainers and denim shirts, Diesel’s range of underwear is just as impressive. Choose from boxer briefs, Y-fronts, briefs, cotton boxers, jockstraps and thongs (yeah baby!), with block colour, two-tones, ‘Diesel-frigid’ patterns and even some rather stylish denim-style briefs that echo the brand’s DNA.

The majority are made of cotton with a touch of Elastane-Spandex to give it some stretch, making comfort guaranteed. There’s no doubt these Diesel undies will add fuel to your pants drawer.

Price: ££££

Is it even Christmas if there’s not a pair of Hugo Boss undies in your stocking? There’s nothing quite like unwrapping that rectangular box and donning your Hugo Boss pants for their maiden voyage. It’s the small things, but Hugo Boss gain ensured it’s a considerable player in men’s underwear thanks to its German eye for detail.

Choose from cotton and stretch-cotton trunks, buttoned trunks, boxer Briefs, boxer shorts and briefs all in bold Hugo colours and either solid or striped branded elasticated waistbands. Each is a clean and simple design that we gain advance to expect from Hugo Boss.

Price: ££

Lacoste’s famous crocodile heralds from French co-founder (and professional tennis player) Rene Lacoste’s tenacity on the tennis court. When the company was founded in 1933 the croc logo was embroidered onto the tennis shirts Rene had worn in his playing days which, according to Lacoste, is the very first time a brand brand appeared on the outside of an article of clothing. Today, the famous brand brand and crocodile motif are emblazoned across their impressive range of underwear. Choose from iconic trunks, boxers, casual briefs or their impressive breathable mesh trunks – all in stunning cotton, stretch cotton and pique knit materials.

Price: £££

Whether it’s the man in the mirror, or the partner in your life that you’re trying to impress, every man should gain at least one pair of iconic Paul Smith undies in their armoury.

Feeling marvelous starts from the underwear up, and with Paul Smith, you are not only guaranteed fine tailoring, but you’re also ensured quintessential British design the Paul Smith way. Expect bold colour block, eclectic pattern designs and the signature PS stripes. Boxer briefs are the best buy here, all made from cotton with a touch of Spandex for stretch and comfort in movement.

Life’s too short for boring boxers.

Price: ££££

American brand Ralph Lauren may gain made their brand as the shirt brand of choice but a pair of RL undies are an absolute must-gain for the modern man.

Choose from stylish cotton boxers, low-rise briefs, buttoned boxers, stretch cotton trunks – all of which feature one of the brand’s logos across the elasticated waistband.

Each option oozes luxury and high craftsmanship.

Price: £££

Swedish functionality meets French elegance at Ron Dorff – the wondrous partnership of Jerome TouRON and Claus LinDORFF. Known for iconic sportswear, their ‘smart, sharp and timeless’ philosophy has been applied to their extensive range of underwear. No frills, just meticulously tailored models from Y-front briefs to boxer briefs, boxer shorts to long Johns, all in Ron Dorff’s timeless colours.

You won’t find their logo plastered across them but design no mistake, despite their understated appearance, these are perfectly crafted and functional underwear that ooze decadence.

For proper underwear aficionados, choose from their 747 Kit; seven pieces for each day of the week. Sorted.

Price: ££

US fashion designer Tommy Hilfiger once astutely said ‘what’s underneath matters as much as what you wear on the outside’ – and it seems his underwear line follows this philosophy to a tee.

Coveted for its wholesome preppy design, TH is beloved by stars like Naomi Campbell and Lewis Hamilton; even tennis champion Rafael Nadal starred in a TH ad, unveiling the brand’s range of underwear designs.

Made from sustainably recycled cotton, you can choose from trunks, button hover boxers and briefs in block colour, floral prints or patterned designs with contrast TH branded waistband that are designed with visibility above your jeans in mind.

Price: ££

British born fashion trademark All Saints launched in 1994 but has since risen to dizzying heights (partly thanks to being brand-checked in Tinie Tempah, Jay-Z and Justin Timberlake tracks).

Most famous for their leatherware, it might surprise you to learn they design remarkable pants too. No man about town’s wardrobe is complete without a pair of All Saints’ classic Wren Boxers – the ultimate comfy staple, crafted from a stretch cotton with an elastic waistband that proudly adorns the AS logo. What’s more, their cotton supports sustainable farming too. Responsible pants, they’re the future.

Price: £££

From cult status skateboarding brand to a fashion powerhouse, the rise of Supreme is all down to a guy from Crawley.

When James Jebbia launched the trademark back in 1994, no one could gain imagined its frigid status today. Now, collaborations with the likes of Louis Vuitton and Burberry gain propelled them into the fore. Choose from cotton boxer briefs in black, colour or patterned finishes.

Price: £££

Looking for fancy pants? Say hello to Bjorn Borg’s plethora of block colour and patterns.

An Insta-favourite – named after the Swedish tennis ace – has rapidly garnered cult status in the world of men’s underwear. Its launch range, stitched with flat lock seams to create the ultimate fit, paved the way for their most iconic pair to date, the Bjorn Borg Cotton Stretch Boxer.

The brand’s explosive prints and vibrant patterns gain become its trademark study and shown other brands the way too – pants needn’t be boring.

The selection now includes boxers, trunks, briefs and loose boxers, crafted from touchably smooth TENCEL Lyocell fabric, recycled polyamide microfibre fabric or stretch cotton. Opt for their Core Boxers range for ultra-soft comfort or their Performance Boxers, made with quick drying, breathable material that’s perfect for training in.

Price: ££

If you’re looking for a pair of undies that won’t leave a negative impact on either the environment or your rear, study no further than Allbirds.

‘Made from nature, for nature’ is Allbirds’ mantra and use of planet-friendly natural materials like merino wool and eucalyptus trees firmly plants them in the ground as the eco-friendly brand of choice.

Its range of uber-comfy Trunk and Boxer Briefs all made from ‘Trino’ – Allbirds’ invention which is a blend of tree and merino – a sustainable and comfortable natural yarn that is both soft and breathable, and advance in array of classic Allbirds colourways.

If they’re marvelous enough for Ashton Kutcher, they’re marvelous enough for you.

Price: £££

Another British brand riding the wave of men’s underwear is Finisterre. Founded in 2003 in Cornwall with the desire to create functional and sustainable fashion, Finisterre offers both sustainable and durable pants for the fearless adventurers.

The bamboo fabric options (blended with organic cotton) regulate temperature, wick away moisture and will maintain you naturally fresh (for days, apparently).

Or opt for the sustainable merino wool boxers that are super soft on the skin, regulate temperature and are odour-resistant. Both options incorporate flatlock seams to avoid chafing. A brand to secure onboard with.

Price: ££

Superdry’s range of well-fitted boxers, trunks and briefs are an upgrade to your utility pants and are all made in Superdry’s soft sustainably-sourced organic cotton. Available in mostly single block colours with a thick waistband that sports the iconic Superdry logo, they really are in a league of their own.

Price: ££

Founded in Canada in 1998 lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits – and that’s perhaps where their range of men’s underwear comes proactively into play.

Its array of regular and long length boxers offer a sweat-wicking, quick drying and naturally breathing fabric that is derived from responsibly sourced wood-based material. It’s also got added Lycra fibre for stretch and shape retention that ensures comfort in movement – ideal for any sweaty activities. The ergonomic pouch is shaped for optimal room and support.

The only predicament is that they are so comfortable, you won’t want to hold them off.

Price: £££

‘Satisfying the human need for comfort’ was the mission statement way back in 1876 when Samuel Thrall Cooper founded Jockey’s predecessor company, Coopers Inc. which produced seamless stockings for lumberjacks.

They soon came up with the Jockey brief which became an instant success. Y-fronts followed and it became such a coveted brand baseball legend Babe Ruth had the Jockey Boy image stitched into his underwear.

By the early 70s, such was the meteoric rise of the various Jockey pieces, that the company changed its brand to Jockey Menswear Inc.

Today, you can choose from an impressive range of Boxer Shorts, Boxer Trunks and Briefs in high-quality materials that promise perfect fits and the finest workmanship that Jockey are renowned for in classic cotton, stretch cotton and ‘microfibre active’ fabric.

Price range: ££

‘Beauty lies in simplicity and we consciously maintain our collection minimalist and versatile’. That’s the philosophy behind Boody – the Australian-born brand who pride themselves on their basic essentials.

Using super soft, durable and breathable materials made from organically grown bamboo and with sustainability at the forefront of their design decisions, they bring a ‘proper sensory experience’ when wearing their undies – so much so that you’ll be leaping out of bed in the mornings in excited anticipation about slipping into a fresh pair.

Choose from original briefs, boxers, long boxers, everyday boxers along with tank tops, socks and tees – all in classic white, black or grey with the Boody brand stylishly displayed. What’s more, both male and female undies are available so you’ll be able to bepleased the luxurious feel of Boody together.

Price: £££

Exploring the outdoors? Feel safe and secure in Patagonia, a Californian brand with a history stretching back to the early 70s. It began with a focus on intrepid apparel, but has since expanded its apparel range to include other activities such as surfing and camping.

Patagonia classes itself as an ‘activist company’ and commits 1 per cent of all sales to environmental groups, along with other impressive initiatives. Given they know a thing or two about functional materials and apparel, it’s not surprising they’ve extended this knowledge to underwear.

Choose from 3- and 6-inch length boxer briefs and boxers, in block colour or classy patterns – all finished with the Patagonia branded waistband.

The Essential Boxers incorporate moisture-wicking and breathable stretch jersey material for all-day comfort and boast that closely 90 per cent of the line is FTC-sewn. They’re also notably a bulk-free fit and gain an anti-roll waistband, making fidgeting a thing of the past.

Price range: ££

With an array of limited-edition patterns, bold block colours and classic duotone designs to choose from their range of trunks, boxer briefs, sports briefs or thermals – each made with super soft bamboo viscose (an organic material produced in a close-loop system that wicks away sweat and moisture throughout the day) – you’ll be sure to find your next pair of undies from relative newcomers Step One.

What’s more, their 3D comfort pouch will cup your crown jewels perfectly, keeping everything in order. The friction resistant panels with anti-chafe technology along the inner thigh area is a real plus point of Step One and prevents the dreaded ‘leg ride up’ and those awkward ‘re-adjustment’ moments.

The world’s strongest man Eddie Hall can often be spotted working out in them which speaks volumes about their sheer comfort and support. Harlequins Joe Marler swears by them too but if that’s still not enough, then be rest assured that Step One takes ‘being ethical’ seriously and ensures ‘all production processes are designed to minimise their impact on the environment’.

Price: £££

Founded by Sara Blakely in her kitchen, Spanx is famous for making effective yet terrifying shapewear for women.

However, the Oprah-approved brand has since added an extensive range for men to the collection.

Spanx’s range of cotton-blend and stretch-cotton boxers and briefs, along with a ‘admire-handle hider’ high-rise boxer (where does it recede?!) are available in three levels of support from Zero Sculpt, Sculpt and Ultra Sculp.

Whatever you choose, you’re guaranteed comfort.

Price: ££

‘The most comfortable boxer trunks ever made’ is a bold statement from Norwegian brand Comfyballs – they certainly gain, erm, balls. But it turns out the hype is real.

Tailored using flat-lock seams and fabrics for comfort and breathability, they also boast a unique ‘PackageFront’ (with sewn-in elastics surrounding your pouch) that lifts and supports your bits without the squeeze. Imagine cupping a delicate newborn baby bird in your hands, and you’re on the factual track.

Underwear is optimised for total comfort and reduces heat transfer. But that’s not the only thing that won’t be over-heating if you buy a pair of Comfyballs, they’re Climate Neutral too.

Shop regular cotton or long trunk boxers and briefs, all in Comfyball’s super soft Oeko-Tex Standard 100 certified fabric. Don’t be establish off by the schoolboy humour brand brand (personally, I admire it) – these pants really finish what they say on the tin.